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SAMSUNG COMMERCIAL


My role here was to work under Pirra's supervision building the art documents for all of the scenes, creating for each one of them the “Creative Bible”. Those documents will be used as a guide for all the teams involved in any country (we were shooting in 4 different countries simultaneously) as set dressers, prop masters, constructors, etc
The complexity of this kind of projects lays on that each one of the countries involved could be culturally very different one from each other and you should manage to design documents clear and concise enough so there is no room for any doubt during all the process.




Client: Samsung
Agency: Cheil Worldwide Inc.
Director: Jan Wentz
Production: Markenfilm
Production Designer: Pirra
Ass. Production Designer: Mimi Margalef
Year: 2016