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CASTING
FAADA






“The most savage casting”, intended to raise awareness about the effects of the use of wild animals in movies, TV and advertising. The campaign is aimed to raise awareness in the audiovisual sector and the general public in order to convince companies and brands to seek ethical alternatives when planning their marketing campaigns.

(more than 7.000 shares and a 1.000.000 views in 72 hours on facebook)











Client: FAADA
Agency: Contrapunto BBDO
Creative Idea: Emma Piquer & Mimi Margalef
Copywriter: Emma Piquer
Art Director: Mimi Margalef
Director: Pol Penas
Production company: MammaTeam

Year: 2016