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SiHao China
TV commercial

                       


* None of the images used in this project have been for commercial use. They have been used internally to illustrate ideas and concepts and help the technical team.

In this project, the creative idea and the storytelling were already given by one of the creative couples in C14,
my role here was to make the Art approach (call it Art Bible) documents for locations, casting, outfits, light, etc.

Hand to hand with Isa Espona we did the creative supervision throughout the shoot in various locations in Shanghai. Can’t tell you how great the team was there! It was cold as hell but at night it felt like being in Blade Runner.


Client: SiHao
Agency: C14
Creative Director: Isa Espona / Levent Onur / Cihan Eryilmaz
Director: Hans Emanuel
Production: Garage Films / Eaglemedia
Creative Visual research: Mimi Margalef
Year: 2019