Scholl GelActive — Mimi

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GELACTIVE
Dr. SCHOLL COMMERCIAL

Crazy project with the Panteras and Primo Barcelona where I did the full art direction.

The most remarkable thing about this project was that we had to create a methacrylate platform that would support enough weight, since 60% of the project was shoot from below. Insane!

Client: Scholl
Agency: Shackleton Barcelona
Production: Primo Barcelona
Director: Los Panteras
D.O.P: Marc Miró & Elías M. Félix
Production Designer & Art Director on set: Mimi Margalef
Year: 2017

Crazy project with the Panteras and Primo Barcelona where I did the full art direction. The most remarkable thing about this project was that we had to create a methacrylate platform that would support enough weight, since 60% of the project was shoot from below. Insane!

Crazy project with the Panteras and Primo Barcelona where I did the full art direction.

The most remarkable thing about this project was that we had to create a methacrylate platform that would support enough weight, since 60% of the project was shoot from below. Insane!